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About Us

Our Mission

To revolutionise beauty.

Smashing stereotypes by inspiring confidence from within.


Vision Statement

We see a world where beauty isn’t limited to the “norm”. 
Honestly -
We LOVE your Gender, Sexuality, Skin Colour, Shape, Hair Colour, Tattoos and Piercings.

We care about you. Beneath the surface.

We want to give you the power to take beauty into your own hands.
Anti-Beauty aims to support you through your journey to realising your beauty.
We want to create a diverse family.
A kick-ass alternative to the mundane, same-old “beauty” we see everyday.

Brand Story

Bored by beauty?

We’re tired of watching the same handful of people hailed as the “chosen ones”, the “worthy”, the “beautiful”.

Who decided that?

Who sat down with pen and paper and said, “She’s in. He’s out. Oh definitely not them!”?

Well - we’re OVER IT!

We’re screwing up that piece of paper and throwing it into the bin!

Anti-beauty is here for YOU. No matter who you are.

Ever felt left out? Told you’re not good enough?

Embarrassed to be different?

Everyone is beautiful (whatever that word means) and DESERVES to feel that way. 

Anti-Beauty is here to make that happen.

Beauty derives from within.
We're here to get you feeling sassy, sexy and powerful in your own body - ready to take the world by storm.

What do we do?

We aim to change the beauty industry by setting ourselves apart from other beauty brands, we embrace the unique, the different, the unrepresented... 
Our products are designed to be clean and natural and really benefit your skin.

We also love to share amazing information about skin and body health including mental wellbeing, health is an all inclusive topic, and we really enjoy helping where we can!

Our products are:

-100% Australian Handmade and Owned


-100% Vegan

-Cruelty Free

-Free of Sulphate, Parabens, Phthalates, Petrochemicals, Synthetic Colours and Fragrance! (Try saying that quickly…)

-Completely Natural

-Native to Australia

-Sustainable and Ethical

AND Our packaging is recyclable too.

If that isn’t beautiful… we don’t know what is!

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100% Ethically and
100% Ethically and

Sustainably created

100% Australian
100% Australian

Handmade and Owned

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